This library includes ready-to-use and customizable materials to support student outreach across the academic year, including promotional suites, social media graphics, videos, flyers, postcards, registration resources, referral materials, and messaging templates.
Some materials are organized by service suite, so you can choose the version that matches the BetterMynd services available to your students, such as online therapy, 24/7 support, wellbeing workshops, or referral-based access. Other assets are designed for general awareness and can be used across channels to help students understand what BetterMynd offers, how to get started, and what to expect.
You may tailor the phrasing, campus logo, colors, landing page, and student-facing language to reflect your institution’s voice, culture, and community.
General Messaging & Email Campaigns
BetterMynd offers template copy for various institutional messaging that can support increasing awareness of your FREE online therapy offering and boosting utilization. Feel free to utilize and adjust these templates to reflect your institution and appeal to your students.
Templates
Promotional Suites
The promotional suites are organized by the services included in your BetterMynd partnership.
Each suite includes the same core asset types, including flyers, postcards, mini cards, social media graphics, digital signage, and registration instructions. The difference between suites is the service mix highlighted in the messaging.
- Double-sided Flyer (digital & print) 8.5x11 (Awareness)
- Double-sided Postcard (digital and print) 4.25x5.5 (Awareness)
- Mini card 2.5" square (digital, one-sided) (Awareness)
- Social media graphics (digital) (Awareness 3, Seasonal 3) 6 total
- Digital signage (digital, one-sided) (1920x1080)
- How To Register Flyer (digital, one-sided) 8.5x11
Choose the suite that reflects the full set of services your students can access. If your campus requires a referral before students can use BetterMynd, use the referral version so the access instructions are accurate.
You may tailor the phrasing, landing page, colors, logo placement, and marketing assets to reflect your institution’s voice and student population.
✅ Suite 1 - Online Therapy
Use this suite if your campus offers BetterMynd Online Therapy only.
Open Access
Referral
✅ Suite 2 [Online Therapy + 24-7 Support Line]
Use this suite if your campus offers BetterMynd Online Therapy and the 24/7 Support Line.
Open Access
Referral
✅ Suite 3 [Online Therapy + 24-7 Support Line + Wellbeing Workshops]
Use this suite if your campus offers BetterMynd Online Therapy, Wellbeing Workshops and the 24/7 Support Line.
Open Access
Referral
✅ Suite 4 [Online Therapy + Wellbeing Workshops]
Use this suite if your campus offers BetterMynd Online Therapy and Wellbeing workshops.
Open Access
Referral
Awareness Assets (Generic)
These generic awareness assets are designed to support year-round student outreach across channels.
Use them to help students understand how to access BetterMynd services, what to expect from their first counseling session, and how faculty or staff can refer a student when applicable.
These resources can be shared digitally, embedded in student communications, posted on campus websites, or used alongside campaign-specific promotional materials.
- Online Psychiatry - How to Refer a Student Flyer (digital, one-sided)
- What to Expect at Your First Counseling Session (digital, one-sided) (3)
- Flyer_24/7 Line International Use Case
Social Media Posts ( English)
Leverages these social posts to demystify online therapy, encourage students to take advantage of the services offered, and foster a culture of mental health awareness on campus.
The Administrator Toolkit
Leverage these resources to equip your campus partners with the tools to confidently discuss online therapy. Empower them to identify the best opportunities to promote and maximize student engagement with your FREE online therapy services!